Simply Testable is launching publicly October 2012, about 12 weeks from now. It will allow users to perform a range of quality-related technical and non-technical tests across a given web site.
What I don't have is a working product, or indeed any product, nor a clear set of features, nor a clear enough notion of what users will need, nor a way to charge anyone. Add a marketing strategy to the details that need attention.
Thankfully all of these matters can be addressed.
The valuable features of the service are the results of the tests. These provide an insight into what quality issues a site needs to address.
The tests to be run are as yet unknown. They will be generic, common to all sites and should be feasible to implement in the time available. The MVP requires a single test. This will be HTML validity; it is easy to implement and is a valid test relevant to everyone.
As far as the high level plan is concerned, we're going to launch with a site-wide HTML validator service. If that sounds unimpressive, remember that at this stage we're considering only what can definitely be achieved. On the roadmap in the not too distant future are many more tests.
What will users need?
What users will ultimately need is a means of carrying out straightforward but time-consuming site-wide tests that would otherwise cost too much to carry out manually or which are de-prioritised due to them being tedious and monotonous to carry out.
I have commercial experience and I don't see this as a crazy assumption. It will do for now.
I can also look at the competition. Those features offered by the competition that match what I believe are valuable to my users can be considered.
I also plan to reach out to developers and testers to get feedback on what features will be most beneficial.
Charging for the service
This can wait. The service can work without a means for charging. The business cannot sustain such a situation in the long term. This is something that can be later addressed.
This blog is part of the marketing strategy. It's a real-time journal documenting development and progress. It's a two-way medium. Leave comments, or send tweets to @simplytestable. Your thoughts are very valid.
I will reach out to developers and testers I know personally, insisting they follow @simplytestable, that they take part in beta testing.
Ultimately I need to kick off significant development.
I need to build app.simplytestable.com, a RESTful API for accepting site test jobs, reporting on the progress of jobs and providing access to the results of jobs.
I need build job-submission and account creation features into simplytestable.com.
You can follow development through the public github repositories: